Your business
in rhythm

More profit on Just Eat and Uber Eats. For restaurant groups and food franchises with 2 to 30 locations in Switzerland.

Book an intro callSee the Marketplace Audit

20 minutes on video, free and without obligation.

Measured at midnyt: delivery time at several locations 45 → 32 min · one location from 3.2 → 4.8 stars

Current engagements

Revenue is growing. Is your profit?

Every platform, commission and promotion makes it harder to see what actually earns money. On delivery platforms, margin leaks in the same three places.

Find your biggest leak
  • A

    Listed, but offline.

    Stores pause, items sell out, opening hours drift. Every hour offline sends orders to the competitor next door.

  • B

    Promotions without a receipt.

    Discounts, sponsored listings and free delivery run every week. Which ones work, which ones don’t and what each promotion really earns stays unclear.

  • C

    Fees nobody steers.

    Delivery fee, minimum order and menu prices were set once and never checked against the competition again.

Three levers. One goal: profit.

Each one works on its own. Together they close the loop from your stores to your numbers to your customers. Done for you, inside the running business.

Long exposure of a marble hall with blurred passers-by
I

Platform operations

We run your stores on every platform with you, from the menu down to the single location.

  • Uptime and opening hours per store
  • Menu advice: what to adjust, add or drop
  • Photos and listings checked, with clear tips
  • Delivery fee and minimum order per location
  • Weekly store reviews with your managers or franchise partners

Every store online when it should be.

II

Numbers & pricing

Revenue, margin and delivery time per store on one screen, each with a target and an owner. We build and maintain it and tell you where the money is.

  • Revenue and margin by store and platform
  • Store clustering by performance
  • Cost per order after commission
  • Full-menu price checks against competitors in your segment

Decisions on facts, not on gut feeling.

III

Promotions & visibility

Promotions measured by profitable orders, not by clicks. Budget moves to what works. Customers find you on the platforms, on Google and in AI search.

  • Sponsored listings and platform ads
  • Discount and free delivery planning
  • Ratings, reviews and Google profiles
  • Local SEO and AI search visibility

More orders from the same budget.

Inside the Marketplace AuditOne store, three competitors, one screen.This is what the benchmark looks like for each of your locations. Every red cell is a lever with a price tag.
Per locationYouComp. AComp. BComp. C
Avg. price, same items$18.4016.9017.2016.50
Delivery fee$4.902.903.502.90
Minimum order$40253025
Delivery time34 min384136
Items offline23472
Rating4.14.64.44.7
  1. Lever 1Pricing+$1,900 / month
  2. Lever 2Availability+$1,100 / month
  3. Lever 3Delivery setup+$800 / month
  4. About $3,800 more gross profit a month.How we get there stays in your audit. The audit price is fixed before we start.

Sample values. Your audit uses your own numbers.

What you getThree documents from one audit.Shown here as a sample with a made-up group of three locations. Your audit works with your own numbers.
  1. First page of the sample market analysisPart 1 · PDF, 8 pagesMarket analysisThe evidence: competitors, prices item by item, availability, delivery setup, menu and ratings.View sample
  2. Extract from the sample Excel file showing the price comparisonPart 2 · Excel, 10 sheetsData workbookAll raw data to check the maths: 3,520 orders, the full menu with competitor prices, formulas instead of fixed numbers.Download sample
  3. First page of the sample action planPart 3 · PDF, 2 pagesAction planFor management: three levers, amount per month, who does what by when.View sample

More on the Marketplace Audit

Case

15 franchisees. One rhythm.

midnyt delivers snacks, drinks and tobacco from 6 pm to 4 am across Switzerland as a franchise network: 15 independent franchisees, 25 locations, more than USD 6 million in annual network GMV. Every partner works independently, with its own numbers, tools and habits. The weekly rhythm brings them all onto one shared view.

Actual results from my ongoing engagement at midnyt over the periods stated, not a promise of the same outcome.

The Grossmünster and the Limmat in Zurich at dusk
Results
6MUS dollars and more in annual network GMV, run in one weekly rhythm
32minaverage delivery time at several locations, down from 45
4.8rating of one location we brought up from 3.2. Every location works toward the same target
15franchisees on one dashboard, reviewed weekly

The delivery time did not come from driving faster. It came from changing what happens before the order arrives, which is the kind of lever a dashboard finds and a report never will.

What I built and runEvery promotion measured, across every channel.For midnyt I built a KPI dashboard and a digital control room. Every week it reads the live offers, paused items, closing times and orders from every channel for all 25 locations.
USD 11,500a year in discount costs found and cut that did not bring a single extra sale
  1. 8 + 4 weeks

    Eight weeks before the start against four weeks after, week by week.

  2. Control group

    Partners with no change to the same offer show what would have happened anyway.

  3. Break-even

    A discount has to bring in more than it costs after commission and cost of goods.

  4. Noise removed

    Weather, holidays, pauses and sold-out items are taken out of the numbers.

  1. KPI dashboard for one partner with weekly revenue and orders, disguised data01 · Per partnerEverything on one screenRevenue, orders, on-time rate and delivery time week by week. Anything red needs action this week.View full size
  2. Comparison of all partners with nine KPIs and on-time trend, disguised data02 · ComparisonNine KPIs per partnerOn-time rate, delivery time, order value, cancellation rate, orders per week, target achievement, Just Eat and online share, revenue trend. Green marks who leads.View full size
  3. Promotion tracking with discount cost and slot matrix per partner, disguised data03 · Promotion trackingEvery promotion measuredFree item, percent, 1+1 and new-customer slots per partner, with discount cost, control group and measurement date. Only what pays off stays.View full size

Screens disguised: names, places and numbers changed, amounts in USD.

Client review
Daniel LauterbachManaging partner, Stinky’s Laundry, Medellín. Translated from German.stinkylaundryprovenza.com ↗5 out of 5 on Trustpilot ↗

“We were a third too cheap and didn’t know it.”

I run Stinky’s Laundry in Provenza, Medellín, and I was sure I knew my market. Then Mr Herzig put our prices next to those of every laundry in our area. The result was clear: we were about a third below the competition, even though we work faster.

Raising prices was the hardest decision since I started running the shop. I was genuinely afraid of losing my regulars. In the end, what convinced me was having the numbers in black and white. Almost all of our regulars stayed, and our profit rose 37 % in the first month after the price change.

The report from Herzig Advisory is extensive, but nothing in it is boilerplate. Every page is about my shop, my customers and my competition. If you run a small business and feel you are working below your worth, have it looked at properly. I would do it again any time.

Same method, different industry

The method behind our Marketplace Audit, applied to a laundry with two locations in Medellín: prices, speed and ratings compared with ten businesses in the neighbourhood.

35 %below the local market price, before the analysis
+37 %profit in the first month after the price change

A client result from a business analysis, not a promise of the same outcome. Published with the client’s consent.

Operator, not slide deck.

Herzig Advisory works inside the running business, not next to it. No reports for the drawer. Decisions that get carried out every week.

Founder

Maximilian Herzig

Strategy & operations for delivery platforms and franchise networks

I did not start in a lecture hall. I started on the phone, in B2C sales. Soon after, I took over a team there: 19 people, revenue up 20 percent, and we set up a new BPO site in Asia. Alongside the team I completed my business apprenticeship a year early. That won me a German government scholarship for further education. After that I spent four semesters abroad at EAFIT in Medellín, one of Colombia’s leading business universities. With the scholarship I completed programs in AI strategy at Harvard in Cambridge and in negotiation at NUS in Singapore. AI strategy shapes how I build dashboards and automate reporting, negotiation every conversation with franchise partners, suppliers and platforms.

Today, in an ongoing engagement through Herzig Advisory, I am responsible for operations and partner management at midnyt: 15 franchisees with 25 locations, first point of contact for them and for suppliers, a fixed weekly review with each of them, and prices, promotions and assortment on Just Eat. I built the dashboard, the control room and the promotion tracking from the case above myself.

What this engagement taught me: on the platforms, profit is rarely decided by the kitchen. It is decided by prices, availability and settings that nobody checks every week. I do the same work for other franchise companies and their franchise partners. From the first analysis to the weekly review, you work with me directly, in German, English or Spanish.

Maximilian Herzig, founder of Herzig Advisory
Maximilian Herzig, founder of Herzig Advisory
Executive education

Both on campus.

  • Harvard Division of Continuing EducationCambridge, USAProfessional & Executive Development: AI Strategy for Business Leaders
  • National University of Singapore (NUS)SingaporeExecutive Education: Negotiation and Conflict Management
  • LanguagesCalls and reportsGerman, English, Spanish

Four steps to a weekly rhythm.

Step 1

Marketplace Audit

Two weeks. We compare your full menu, prices and fees with competitors in your segment and check listings, photos and ratings across all locations. About two hours of your time.

Step 2

Set the numbers

Five to eight KPIs, each with a target and an owner.

Step 3

Fix what leaks

Menus, fees, uptime and promotions, corrected store by store. Nothing new to buy.

Step 4

Weekly rhythm

30 minutes, once a week, plus a written report every month. Red means someone acts.

Start small. Grow when it pays.

Start with the audit, at a fixed price. If it finds no lever that pays for its fee, we tell you in week one and end it there. You pay nothing.

01 · Start here

Marketplace Audit

Your full menu next to your nearest competitors, on every platform. You see where you lose orders and what each fix is worth per month.

On request

Fixed price by number of locations, in writing up front

  • Every store on every platform: menu, uptime, offline items, ratings. One overview across all locations
  • Competitor benchmark in your segment: every item and every price, plus fees, minimum order, delivery time, promotions and rating
  • Menu advice: what to adjust, what to add, what to drop
  • Photos and listings checked, with clear tips
  • 3 levers in writing, each sized in money per month, with a next step
  • 60-minute results call
  • Fee credited in full against your first two monthly invoices if you start a monthly package within 30 days
Request the audit

About 2 hours of your time

02 · Ongoing

Weekly Rhythm

Your own live dashboard, built for your stores, and a fixed weekly review to act on it.

On request

Priced by number of locations, agreed in the intro call

  • Interactive dashboard built for you: revenue, margin, orders, delivery time and ratings per store and platform. More KPIs on request
  • A target and an owner for every number
  • 30-minute review, once a week
  • Monthly report in writing: what moved, why, what comes next
  • Monthly competitor check
  • Cancel any month
Request Weekly Rhythm

About 30 minutes a week

Recommended 03 · Ongoing, done for you

Weekly Rhythm Plus

We don’t just show you the leaks. We fix them on the platforms, every week.

On request

Priced by number of locations, agreed in the intro call

  • Everything in Weekly Rhythm
  • Marketplace Audit included at the start, refreshed every month
  • We make the changes: menus, prices, fees, opening hours
  • Uptime watched, paused stores back online fast
  • Promotions and ads on the platforms and on Google, set up and steered by profitable orders. Ad budget paid by you
  • Google profiles kept complete, every review answered
  • Direct line on Slack or WhatsApp
Request Weekly Rhythm Plus

3-month start, then cancel any month

What the audit is not
  • No revenue guaranteeYou get three levers with an amount per month, not a promise of a specific result.
  • No subscriptionThe audit is one-off and ends after two weeks. A monthly package afterwards is optional.
  • No hourly billingThe price is fixed up front. If the audit finds no lever that covers it, you pay nothing.
VisibilityOne time, up to 3 locations, on its own or with any package. Google profiles and review care are already included in Weekly Rhythm Plus.
Visibility package

Google profiles complete and verified, with hours, photos and delivery links. Open reviews answered, unfair ones reported, plus a routine for every new review. Found on Google and in AI answers such as ChatGPT, Perplexity and Google AI when people nearby search for delivery.

The audit has a fixed price in USD. Monthly packages and the visibility package are priced by number of locations and scope, agreed in writing before we start. No hourly billing. Weekly Rhythm can be cancelled any month, Weekly Rhythm Plus after a 3-month start. Ad budgets are paid by you, directly to the platform or to Google. Every request starts with a free 20-minute intro call.

What owners ask first.

Who is Herzig Advisory?

Herzig Advisory helps restaurant groups and food franchises in Switzerland earn more profit from Just Eat (eat.ch) and Uber Eats. Founder Maximilian Herzig works remotely and brings the experience of his ongoing engagement at midnyt, a Swiss franchise delivery network with 15 franchisees and 25 locations. The company behind it is Herzig Advisory LLC, registered in Wyoming, USA.

We already see the numbers in the platform portal. What changes?

The portal shows what happened, one store and one platform at a time. Offline items, ratings and fees are there, but never for all your locations together. We put every store and platform on one screen, compare your full menu with the competition in your segment, add targets and owners, and tell you which lever to pull first.

Which platforms do you work with?

Just Eat (eat.ch) and Uber Eats, plus your own web shop if you have one. Most levers are the same on every platform. The settings are not.

Who is this for?

Restaurant groups and food franchises with 2 to 30 locations that make a real part of their revenue on delivery platforms. With a single location the audit rarely pays for itself, and we say so.

What does it cost?

The Marketplace Audit has a fixed price by number of locations, which you get in writing before we start. It is credited in full against your first two monthly invoices if you start a monthly package within 30 days. Weekly Rhythm, cancellable any month, and Weekly Rhythm Plus with the audit included and a 3-month start, are priced by number of locations. The visibility package is quoted by scope. Ad budgets are paid by you. Everything agreed in writing before we start. No hourly billing.

What if the audit finds nothing?

If we find no lever that covers the fee, we tell you in the first week and end it there. You pay nothing.

We don’t have time for another project.

That is usually the reason to start. About two hours in the audit, then 30 minutes a week. We do the setup and the analysis, your team makes the decisions.

You are not on site. Does that work?

Your numbers already live on the platforms. The weekly review runs on video, just like your store meetings today. In between, we stay in touch on Slack or WhatsApp.

Is our data safe with you?

We work with read access wherever possible, use your data only for your project and sign an NDA on request.

Let’s find your biggest lever.

Pick a package above or just start here. A few quick questions, about 30 seconds. We reply within one business day with a time for a free 20-minute intro call.

  • A first view on where your platform margin leaks
  • Free and without obligation
  • No newsletter, no sales sequence

Rather pick a time yourself?Book the intro call

Prefer email? info@herzigadvisors.com

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